Straight answers about our self-paced digital marketing courses: what you learn, what it costs, what you get at the end, and what we are not.
Who we are, who teaches you and why the lessons are 20 minutes long.
20 Minute Marketing is an online school for people who want to learn digital marketing for a job, a career change or client work. Each lesson takes about 20 minutes and teaches one practical skill, such as setting up a Google Ads campaign, writing an email sequence or running an SEO audit.
Courses are self-paced, paid once, and come with 12 months access and tutor support.
No, and that's a deliberate choice. 20 Minute Marketing is not a registered training organisation, and our courses are not nationally recognised training.
Accreditation adds cost, and that cost would put practical digital marketing education out of reach for many people, especially young people starting out. It is also slow. The national Certificate IV in Marketing and Communication hasn't been updated since October 2020, while Google, Meta and the AI tools change every few months. We update our lessons when the platforms change, and every lesson is written by someone who runs digital marketing for two national brands.
If you need a qualification on the national register, a TAFE or RTO course is the right choice. If you want current, practical skills, a portfolio you can show an employer or client, and a Certificate of Completion, you're in the right place. Many learners also collect free certificates from Google and HubSpot alongside our courses.
Yes. Everything is online, so you can study from Darwin to Hobart, or anywhere else with an internet connection. There are no campus days, set class times or intakes. You can start the day you enrol.
Prices are in Australian dollars.
Yes. 20 Minute Marketing is Australian-owned and based in Melbourne.
Every lesson is written by Adrian Prokopiec, who runs digital marketing for two national brands. The lessons come from real campaigns and real platforms, not textbook theory.
Tutor support is from Adrian too, so the person answering your question is the person who wrote the lesson.
20 Minute Marketing launched in 2023. It was built for people who want practical digital marketing skills without a long course, a campus timetable or a large fee.
Because every lesson is designed to fit into about 20 minutes. That fits around a job, study or family, and it forces each lesson to teach one thing you can use straight away rather than padding out theory.
The lessons are written by someone who does this work every day for two national brands, and they are updated when the platforms change. Independent reviews are on Google, and student feedback is published on our reviews page.
We are also clear that we do not promise you a job. We think saying that plainly is part of being credible.
Three full courses, six short courses, a course for trade businesses, and how to choose between them.
Three full courses, six short courses and one course for trade businesses, all paid once.
Full courses:
Short courses:
For trade businesses:
Every course includes 12 months access from the date of purchase and a 30 day money-back guarantee.
All three cover the same core channels. They differ in depth.
If you are new to marketing, start with Essentials. If you have done some free courses or study and want to get job ready, choose Deluxe. If you already work in marketing and want depth, choose Expert. If a client or employer needs one specific skill, take the short course for that skill.
Not sure? Our course finder asks three questions and suggests a course.
People who want to learn digital marketing and be paid for it:
Business owners who want to run their own marketing use the courses too. If you run a trade business, the Digital Marketing for Tradies Course is built for you.
It is not the right choice if you need a nationally recognised qualification, for example because an employer or a visa requires one. In that case look at a TAFE or RTO course.
It is also not a live class or a done-for-you marketing service. It suits people who will work through self-paced lessons and practise what they learn.
No. Essentials starts from zero and explains every term the first time it is used. You need a computer or phone, an internet connection and about 20 minutes at a time.
No course can promise that, and we won't. What the courses do is teach the practical skills entry-level marketing roles and first clients ask for, and give you work you can show: an audit, a campaign plan, a report. You still need to apply, interview and build experience.
We recommend pairing a course with the free Google and HubSpot certificates, and doing real work for a local club, charity or friend's business while you learn.
A TAFE course or a university degree gives you a nationally recognised qualification, a timetable and a campus community, and many are eligible for VET Student Loans, HECS-HELP or state subsidies. Those are real advantages, especially if a role asks for a qualification.
We give you practical, current skills in short lessons you can fit around work, for a one-off fee from $79, with no intake dates. Some people do both: a qualification for the credential and our courses for the hands-on platform skills.
See our fair comparison of the options, including TAFE diplomas.
Yes. Google Skillshop and HubSpot Academy certificates are free, well known to employers and worth having on your CV. They teach how each vendor's own tools work. Our courses teach how the channels fit together and how to plan, run and report on real work, so the two go well together. Compare them here.
Lessons, support, certificates and what you finish with.
The core channels employers and clients hire for: search engine optimisation, Google and Bing Ads, Meta (Facebook and Instagram) advertising, social media, content marketing, email and SMS, websites, Google Business Profile, analytics and reporting, and how to use AI tools well.
Each lesson ends with a practical task, so you learn by doing rather than by watching.
Each lesson takes about 20 minutes. Short courses have 12 to 34 lessons, so many people finish one in a few weeks. At three lessons a week, Essentials takes about four months. Expert has over 150 lessons, so plan on three to four lessons a week to finish inside your 12 months access.
Yes. Tutor support is included for your 12 months access. You can ask about a lesson, check your approach, or ask about a specific part of your work.
Yes. When you complete a course you receive a Certificate of Completion. It confirms that you completed the course. It is not a nationally recognised qualification and is not accredited.
The lessons are written. That lets you skim, search, re-read a step while you do it, and copy examples straight into your own work, which is harder with video.
Yes. The courses work in any web browser on a computer, tablet or phone, and your progress is saved, so you can start on a laptop and carry on from your phone.
Lessons are reviewed every quarter and updated when a platform changes. That matters because Google Ads, Meta and the SEO and AI tools change their features often, and a lesson that was right two years ago can be out of date today.
Do one lesson, then do its task straight away. Keep your work in one folder, because it becomes your portfolio. Use tutor support when you get stuck rather than skipping ahead, and practise on a real project if you can, such as a club, a charity or a friend's business.
You start building skills from the first lesson, and most people have finished work to show within the first few weeks. Students who have applied the lessons to a business have reported results such as more Google enquiries and more social media enquiries. These are self-reported, and your results depend on the work you put in.
One-off payments, 12 months access and a 30 day money-back guarantee.
Every course is a one-off payment in Australian dollars. Full courses: Essentials $499, Deluxe $799 and Expert $999. Short courses from $79 to $149. Each includes 12 months access from the date of purchase, tutor support and a 30 day money-back guarantee.
Yes. 20 Minute Marketing is registered for GST, and every price shown on this site and at checkout includes GST. Nothing is added at checkout, and you receive a tax invoice by email after you pay.
Because we have no campus, no fixed classes, no cohort to run and no accreditation costs. You pay for the lessons and the tutor support, and nothing else.
No. Instead, every course has a 30 day money-back guarantee from the date of purchase, so you can start and see whether it suits you.
Every course, full or short, has a 30 day money-back guarantee. If it is not right for you, email members@20minutemarketing.com.au within 30 days of the date of purchase and we will refund your payment in full. See the guarantee page for details.
No. Every course is a one-off payment, so there is nothing to cancel and no further payments.
It depends on your situation. If the course maintains or improves the skills you use in your current job or business, the fee may be deductible as a self-education expense. It generally is not deductible if the course is to get a new job or start a new career. This is general information only, so check the ATO's self-education guidance or ask a registered tax agent.
You get access straight away and can start the first lesson within minutes. Your access lasts 12 months from the date of purchase, and tutor support is available for that whole time.
Yes. You can move from Essentials to Deluxe or Expert, or from Deluxe to Expert. Email members@20minutemarketing.com.au and we will arrange it.
Freelancing, teams and how we compare with free content.
Yes. Many of the lessons are the tasks clients pay freelancers for, such as an SEO audit, a Google Ads setup, a social media calendar or an email sequence. The short courses are a quick way to add one billable skill.
Yes. We offer team accounts, bespoke courses and white-label arrangements for other education providers. Email members@20minutemarketing.com.au.
Free content is useful, but it is scattered, often out of date and rarely in order. Our courses give you a sequenced path, a task with every lesson, a certificate at the end and a tutor to ask when you get stuck.
Email members@20minutemarketing.com.au, call 1300 808 208, or use our contact page.
Self-paced courses from $79, paid once, with 12 months access and tutor support.
Questions? Email members@20minutemarketing.com.au
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