Digital marketing course prices
Every 20 Minute Marketing course in one place, paid once, with 12 months access from the date of purchase. Here is what each one costs, what you get, and how that compares with TAFE, bootcamps and free certificates.
Quick answer: Our digital marketing courses cost $499 for Essentials, $799 for Deluxe and $999 for Expert, paid once. Six short courses cost $79 to $149 each. Every course includes 12 months access, lessons of about 20 minutes, tutor support, a portfolio brief and a 30 day money-back guarantee from the date of purchase.
Course prices at a glance
| Course | Price, paid once | Lessons | Lesson time | About per hour of lessons |
|---|---|---|---|---|
| Essentials | $499 | Over 50 | About 18 hours | $28 |
| Deluxe | $799 | 100 | About 33 hours | $24 |
| Expert | $999 | Over 150 | About 52 hours | $19 |
| Social Media Marketing | $149 | Over 30 | About 11 hours | $14 |
| Google Ads: PPC Powerhouse | $149 | 13 | About 4 hours | $37 |
| Search Engine Optimisation | $149 | 32 | About 11 hours | $14 |
| AI Marketing: Prompt to Profit | $99 | 19+ | About 6 hours | $17 |
| Website Design: Website Wins | $99 | 13 | About 4 hours | $25 |
| Email and SMS: Inbox to Income | $79 | 18 | About 6 hours | $13 |
Lesson time is the number of lessons at about 20 minutes each. It does not include the time you spend on the portfolio brief. Per hour figures are rounded to the nearest dollar.
Full courses: Essentials, Deluxe and Expert
The three full courses build on each other. Start where you are: you do not need to buy them in order.
Essentials
- Websites, SEO, social media, email, paid ads and AI tools from zero
- Ends with a practice audit and 90 day plan for a fictional café
- Best for beginners, career changers and students trying the work
Deluxe
- Plan, run and report on a campaign across SEO, Google Ads, social and email
- Ends with a multi-channel campaign plan for a fictional Brisbane electrician
- Best for getting job ready across several channels
Expert
- Conversion, technical SEO, GA4, paid media, automation and strategy
- Plan on three to four lessons a week to finish inside 12 months
- Best for people already working in marketing who want depth
Short courses: one skill, from $79
Each short course teaches one skill and ends with a piece of work you can show an employer or a client. See them all on the digital marketing short courses page.
Social Media Marketing
A platform plan, a 30 day calendar, nine finished posts and a monthly report.
Google Ads: PPC Powerhouse
A complete Search campaign in draft with a budget rationale, built without spending money.
Search Engine Optimisation
A ranked SEO audit, a keyword map of at least 15 keywords and two rewritten pages.
AI Marketing: Prompt to Profit
A brand brief for AI tools, 20 tested prompts and a documented content workflow.
Website Design: Website Wins
A live five page practice site on a free builder, with a handover note.
Email and SMS: Inbox to Income
A five email welcome sequence, an SMS opt-in flow and a Spam Act checklist.
Need several of these? Essentials ($499) covers every main channel and costs less than buying three or four short courses.
Course for trade businesses
Digital Marketing for Tradies
For people running a trade business: Google Business Profile, reviews, Google Ads, Local Services Ads, social media, email and SMS, and relying less on bidding sites.
What every course includes
- Lessons of about 20 minutes, self paced, on any device
- 12 months access from the date of purchase, including lesson updates in that time
- Tutor support for your 12 months, so you can ask about a specific part of your work
- A portfolio brief on an obviously fictional business, so you finish with work you can show
- A Certificate of Completion, which records that you completed a self paced online course
- A 30 day money-back guarantee from the date of purchase
How our prices compare with TAFE, bootcamps and free certificates
| Option | Price | Recognised qualification | What it does better than us |
|---|---|---|---|
| 20 Minute Marketing | $79 to $999, paid once, 12 months access | No. Certificate of Completion | Not applicable. Self paced, practical, with a portfolio brief |
| TAFE or RTO qualification | $634.90 (North Metropolitan TAFE, WA, Certificate IV core units, concession) [1] to $5,535 (TAFE Queensland, Diploma of Marketing and Communication) [2] | Yes | A qualification on the national register, VET Student Loans for eligible diplomas and timetabled classes |
| Bootcamp or short course | $899 (Academy Xi, Digital Marketing: Foundations, self paced) [3] to from $8,999 (Academy Xi, Advanced Certificate, 24 weeks part time) [4] | No | Live teaching, a cohort, mentors and career services |
| Free platform certificates | Free (Google Skillshop foundational certifications [5], HubSpot Academy [6]) | No | They cost nothing and carry a brand employers know. Collect them alongside any course |
Competitor prices were read on each provider's own page on the date in the source list. Prices change, so check the provider's page before you decide. TAFE fees depend on your state and eligibility.
Full comparisons: digital marketing course vs a TAFE diploma, bootcamp alternatives, free certificates vs a course, or every option side by side.
Why our courses cost less
The courses are self paced. There is no campus, no cohort to run, no live class timetable and no accreditation overhead, so the price covers the lessons, the portfolio brief, tutor support and updates when Google, Meta and the AI tools change.
The trade-off is that you do not get live classes, a cohort or a recognised qualification. If you need those, a TAFE course or a bootcamp is the better choice, and the comparison table above shows what they cost.
How you pay
- One payment. Each course is paid once at checkout. There is no subscription.
- No payment plan or student loan. Our courses are not approved for VET Student Loans.
- Employers can pay. Each course is for one learner and you receive a tax invoice by email. If you are enrolling several staff, email members@20minutemarketing.com.au.
- Refunds. Email us within 30 days of the date of purchase for a full refund. The full terms are on our terms page.
Frequently asked questions about pricing
How much does a digital marketing course cost?
Our full courses cost $499 (Essentials), $799 (Deluxe) and $999 (Expert), paid once. Short courses cost $79 to $149. For comparison, a self paced bootcamp course costs $899 and a TAFE Queensland Diploma of Marketing and Communication costs $5,535 (checked 28 September 2026).
Is there a payment plan?
No. Each course is a single payment, which keeps the price low. There is a 30 day money-back guarantee from the date of purchase.
What does the price include?
All lessons, 12 months access from the date of purchase including any lesson updates, tutor support, the portfolio brief and a Certificate of Completion.
Can my employer pay for the course?
Yes. Each course is a single payment for one learner, so an employer can pay for it like any other training, and you receive a tax invoice by email.
Is there a money-back guarantee?
Yes. Every course has a 30 day money-back guarantee from the date of purchase. Email us within 30 days of the date of purchase for a full refund.
Is the course recognised or accredited?
No. Our courses are not nationally recognised training. You receive a Certificate of Completion. If the roles you want list a recognised qualification as essential, a TAFE or RTO course or a degree is the right choice. Compare the options.
Which course should I buy?
If you are new to marketing, start with Essentials. If you have some groundwork and want to be job ready, choose Deluxe. If you need one skill, choose a short course. The course finder asks three questions and suggests one course, and the free self-assessment goes deeper.
Not sure which course fits?
Answer three quick questions and we will suggest one course, or take the 12 question self-assessment for a fuller picture.
Find your courseTake the self-assessmentSources
- North Metropolitan TAFE (WA), Certificate IV in Marketing and Communication, core units at the concession rate. northmetrotafe.wa.edu.au, checked 28 September 2026.
- TAFE Queensland, Diploma of Marketing and Communication. tafeqld.edu.au, checked 28 September 2026.
- Academy Xi, Digital Marketing: Foundations. academyxi.com, checked 28 September 2026.
- Academy Xi, Digital Marketing: Advanced Certificate. academyxi.com, checked 28 September 2026.
- Google Skillshop Help, certifications. support.google.com, checked 28 September 2026.
- HubSpot Academy, certification overview. academy.hubspot.com, checked 28 September 2026.
